Digital Marketing

Module 1 – Introduction to Digital Marketing and Social Media Marketing

  • Fundamentals of Digital Marketing
  • Fundamentals of Social Media Marketing
  • Responsibilities of the Digital Marketing professional
  • Digital marketing framework
  • Current state of social & digital media in the region

Module 2 – Content Creation and Curation

  • Auditing existing content and creation of new content
  • Identifying and formulating a content strategy
  • Implementing a content plan
  • Analyzing and improving content

Module 3 – Digital Assets

  • Scope and types of digital assets
  • Analysis and Audit of current assets
  • Digital asset management (DAM)

Module 4 – Social Media Marketing- Channels

  • Introduction to Social Media and its implications for businesses
  • Social media marketing:
    • Facebook
    • Twitter
    • Instagram
    • Youtube
  • Data Analysis & Reporting

Module 5 – Social Media Marketing- Influencers

  • Social media and crisis management
  • Influencer marketing:
    • Understanding Influencers and Bloggers
    • Choosing the right Influencers
    • Influencer Relationship Management

Module 6 – Digital Advertising

      • Digital Display advertising
      • Digital Remarketing
      • Goal setting and budgets
      • Programmatic Display Advertising

Module 7 – Search marketing

  • Search Engine Optimization (SEO) and Keyword Research
  • Search Engine Marketing (SEM), Pay Per Click(PPC) and Google Adwords
  • Content Development and Optimization
  • Google Analytics and interpreting reports

 Module 8 – E-Commerce

    • Understanding E-Commerce fundamentals
    • E-commerce content creation and management
    • Understanding Key Ecommerce Metrics
    • The shopper’s online journey
    • Identifying the eCommerce channel priorities and organizational adaptation
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